Talk about pioneering! What Radiohead is doing with their new album Rainbows is crazy, revolutionary and ridiculously inspiring. Eliminating the record label and self releasing/selling via the internet (for now anyways)?! Letting the fan/downloader decide how much to pay?!! Woahhhh! I'm sure the record labels must be hating it, same with i tunes. I wouldn't be surprised if they made more money distributing the album this way than they would have with a traditional release. What this could mean for the way music is distributed and sold.....
Yeah! A wickedly unique and unconventional idea! Although I believe I do smell some crafty guerilla advertising at work, unintentional or not....
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